FRESH vs. FROZEN - what's the best choice?

Fresh fruits and vegetables are some of the healthiest foods you can eat.

They're full of vitamins, minerals and antioxidants, all of which can improve health.

But is frozen really better? Let's break down each one.

Fresh Produce

Fresh produce also spends considerable amounts of time sitting in a warehouse before it actually hits supermarket shelves. The delay means that by the time you get the produce the vitamin and mineral levels would have dropped.

Fresh fruits and vegetables are usually picked before they are ripe. This means they ripen during transportation and as a result don't have time to develop all of the nutrients, vitamins, and antioxidants to their full potential.

Frozen Produce

Frozen fruits and vegetables are picked at their peak ripeness, meaning they are loaded with nutrients and flavour! Flash freezing fruits when they are picked means that the nutrients are locked in!

Blueberries are said to have 200% more vitamin C when frozen. It is true that before freezing, vegetables are quickly blanched in steam or boiling water to kill bacteria and stop enzymes from degrading the food —and that process may diminish some nutrients like vitamin C and B, but flash-freezing vegetables keeps them in a very nutrient-rich state.